Splitwise Redesign: Fixing Frustrations of Users
Project Type
Personal
Role
Product Design
Sector
Fintech
Duration
5 Weeks
TL;DR
Splitwise, once a beloved app for sharing expenses, had become outdated and frustrating for many users. This redesign focuses on creating a simpler, more intuitive, and user-centric experience that addresses the following key pain points.
What We Found
Through user research, we uncovered that unclear splitting methods, intrusive ads, lack of compelling Pro offerings, and fragmented payment processes were significant barriers to a seamless experience. Users in shared living situations craved better tools for managing group expenses.
What We Did
Simplified Splitting Methods: Clarified how calculations are made with tooltips and visual aids to reduce confusion.
Valuable Pro Features: Introduced AI-powered expense categorization, advanced budgeting tools, group-specific templates, and an integrated wallet.
Modernized UI: Enhanced navigation, streamlined processes, and reduced visual clutter.
The Outcome
The redesigned app empowers users to effortlessly share expenses, manage finances, and settle payments—all within a single ecosystem. Early usability testing revealed improved clarity, faster workflows, and a highly positive reception to the built-in wallet and customizable templates.
Why Did Splitwise Stop Working for Users?
Splitwise was once the go-to app for roommates and friends to share expenses effortlessly. However, user feedback and my own experiences revealed a decline in user satisfaction. Outdated features, unclear splitting methods, intrusive ads, and a Pro version that offered limited value had left many users frustrated. Furthermore, the need to constantly switch between Splitwise and other payment apps for settling balances created a fragmented and cumbersome experience. As a designer and Splitwise user, I sought to reimagine the app and make it truly indispensable for modern group expenses by creating a more integrated and seamless financial ecosystem.
Digging Into the Problem
Before launching surveys, my teammate and I decided to take a deep dive into the app ourselves. We explored common workflows to identify friction points, comparing them against user feedback from app store reviews and forums. This hands-on approach gave us a foundation for understanding user frustrations and areas for improvement.
1. Adding and Managing Expenses
The process to add expenses felt clunky, requiring multiple steps without clear guidance.
Splitting methods lacked transparency, leaving users unsure of how amounts were calculated.
Notifications about shared expenses were inconsistent, often leading to delays in payment.
2. Exploring Pro Features
The process to add expenses felt clunky, requiring multiple steps without clear guidance.
Splitting methods lacked transparency, leaving users unsure of how amounts were calculated.
Notifications about shared expenses were inconsistent, often leading to delays in payment.
3. Settling Balances
The process to add expenses felt clunky, requiring multiple steps without clear guidance.
Splitting methods lacked transparency, leaving users unsure of how amounts were calculated.
Notifications about shared expenses were inconsistent, often leading to delays in payment.
Uncovering the Faces Behind the Problem
Through this research, we identified three primary personas to represent our diverse user base. These personas guided the design and development of Adira, ensuring the app addressed the unique needs of each group:
Priya: A 22-Year-Old College Student
Priya's story helped us recognize the need for tailored resources for young women who fear judgment in healthcare settings. Adira’s focus on creating non-judgmental, personalized experiences resonated strongly with her needs.
Ramesh: A 29-Year-Old Engineer
Ramesh’s experience highlighted the importance of educating partners and including men in conversations about reproductive health. Adira provides curated resources and community support for this user group.
Ananya: A 35-Year-Old Trans Woman
Ananya’s challenges underscored the need for trans-specific healthcare resources and a network of inclusive providers. Her story was pivotal in designing Adira’s LGBTQ+ support features.
Adira's Story and Identity
The name Adira, meaning “strong” and “powerful” in Sanskrit, was chosen to represent the app’s mission: empowering individuals to take charge of their sexual health without shame or judgment. Adira stands as a symbol of resilience and inclusivity, reflecting the app’s commitment to breaking taboos and fostering trust.
A Plan to Change the Conversation
Sorting through Google search results just isn’t cutting it. We want to make sure you get access to trustworthy resources, to get what you need without compromise.
We envisioned an app that adapts to user identities and needs, breaking barriers through education, access, and community.
A Personal Onboarding Experience
Every BODY is different, which is why Adira begins with a thoughtful introduction to tailor the app experience. By asking users about their gender identity, health goals, and preferences, Adira ensures that resources and features feel relevant and personalized from the start.
Tailored home screens present relevant resources, doctors, and community spaces.
Your Virtual Health Ally
Users can ask questions, and the AI provides verified answers based on medical research.
The AI recommends doctors, support groups, or helplines based on user concerns.
It also suggests articles, books, or resources published within the app.
A Network You Can Trust
A directory of gynecologists, urologists, dermatologists, psychologists, and counselors vetted for inclusivity.
Direct booking and telehealth options for confidentialit
A Safe Space for Open Conversations
Peer forums for shared experiences and advice.
Specialized spaces for LGBTQ+ users and gender-specific topics.
Key Takeaways: Lessons from Building Adira
This hypothetical project taught me invaluable lessons about addressing deeply rooted stigmas and designing for inclusivity in the digital health space. Here’s what I’ve learned:
Understanding User Diversity
Every user group has unique needs, and a personalized approach is critical for success.
Empathy as a Design Principle
Building trust means listening to real stories and ensuring that solutions are culturally sensitive and inclusive.
Designing for Accessibility
Offline functionality and partnerships with NGOs can bridge the digital divide and reach underserved communities.
The Role of Privacy
Transparent data practices are vital for fostering user confidence and engagement.
These lessons not only shaped the app’s development but also reinforced the importance of user-centered design in breaking barriers and fostering trust.
These insights will guide Adira’s journey as I explore its potential with NGOs, users, and investors to assess its viability.
Adira is a starting point for transforming sexual health in India. Next, we aim to:
Expand doctor and counselor networks nationwide.
Develop advanced analytics for personalized health insights.
Scale outreach efforts to reach rural and marginalized communities.